Customer Engagement Campaign

Customer Engagement

family-saving-moneyCustomer engagement for utilities encourages a dialogue with customers that look to their energy companies for the latest innovations and recommendations for living a cost-saving, energy-efficient lifestyle.  OpSolve’s products provide great information and education to unlock the benefits of conversation by lowering customer’s energy usage and saving them money.

Our latest product, greencents™, empowers customers by providing the education and information needed to lower their energy usage with an option to access the products and services recommended to save customers money and extend the life of their major appliances.
The process to implement and execute an engagement campaign includes:

  • Identify utility objectives
    • Reduce costs (calls into Customer Service)
    • Notify customers proactively of events that may increase energy usage
    • Recommend actions that customers can take to lower energy usage
  • Digitally engage customers – timely
  • Present Key Recommendations to Customers
    • Weather-based
    • What can I do today?
    • Tip of day or week
  • Implement greencents™ Reward Program
  • Survey to begin engagement
    • Select target audience from utility
    • Method of contact
    • Go to weather app and complete snapshot
    • Other survey questions
    • Register for notifications
    • Reward first responders
    • Other responders get lesser incentives
  • Energy efficiency offerings
    • greencents™ subscription
    • Sign up or follow for weekly free energy or water savings tips
    • Individual product purchases
    • Large product offerings